Digital Marketer

It is an exciting time for marketing at H.E.L Group. We are going through a digital transformation – we’ve upgraded our tech stack and are focussed on a digitally-delivered, content-driven marketing approach. This role will be a key part of continuing this transformation journey, delivering high-quality marketing, and supporting commercial success.

You will find interesting challenges every day, working within a well, and will be provided with excellent opportunities to extend your skill set. The challenges of delivering high-quality, commercially relevant marketing are demanding, and hugely rewarding. You will be working alongside a dedicated and passionate team, supported by a highly knowledgeable and welcoming organization.
 

Role Objectives

The ultimate goal of this role is to deliver high-quality marketing qualified leads through digital marketing activities.  These digital marketing activities will act alongside and support commercial campaigns and initiatives.  The role is also responsible for maintaining the H.E.L digital marketing technology stack and ensuring that the marketing team is effectively using these tools.

The ultimate goal of this role is to deliver high-quality marketing qualified leads through digital marketing activities.  These digital marketing activities will act alongside and support commercial campaigns and initiatives.  The role is also responsible for maintaining the H.E.L digital marketing technology stack and ensuring that the marketing team is effectively using these tools.

 

Key Responsibilities
  • Deliver high-quality marketing qualified leads to the sales team to support revenue and sales-funnel growth targets
  • Play a significant role in planning, delivering, and reporting on digital marketing activities across the company
  • Maintain the H.E.L website, focusing on technical performance (uptime, load speeds, security, etc.) and search engine optimization (SEO)
  • Drive awareness and lead acquisition through an effective paid search strategy.
  • Technical ownership of the H.E.L marketing automation platform (Hubspot).
  • Plan and deliver continuous improvement through A/B testing.
  • Manage email communications to H.E.L target audiences.
  • Support the marketing team to follow best SEO practices at all times.
  • Oversee the delivery of the regular digital report and insights.
  • Proactively seek optimization, improvements, clarity in communications, and efficiency advancements throughout all digital channels and tools.

 

Minimum Education and Experience
  • Two years (+) experience of working in digital marketing in a B2B environment. Ideally, you will have experience in a technical market sector, such as biotechnology, scientific instrumentation, I.T. infrastructure, etc
  • Proven digital marketing experience; specifically, it would be advantageous if you had experience in: Hubspot marketing, Social Media, PPC, SEO (Ahrefs), WordPress, WooCommerce, Paid Social
  • Ability to prioritize, plan and communicate effectively to a wide stakeholder group
  • Strong project planning and execution skills, with strong sense of project ownership and ability to anticipate possible roadblocks and provide viable solutions
  • Excellent organizational skills with the ability to prioritize, multitask and manage time effectively, and keep schedules and projects in order and up to speed

 

Preferable Skills and Attributes
  • Excellent communication skills
  • Fluent in English
  • Mandarin language skills would be an advantage
  • A strong sense of ethics
  • Open to give and receive open, honest feedback back in a timely manner
  • Proficiency in image design and editing (Adobe) would be an advantage, as would video production
  • Specific experience in the biotechnology or chemical industry sectors would be an advantage
  • Vendor and contractor management experience would be an advantage

 

You can download the full position description here

To apply for this position, please complete the form below, upload your CV and covering letter.

(Please no agencies)